I have been asked countless times that we should nofollow homepage? since its a part of site’s internal pages. Yes its true homepage is an internal and main page of the site then why nofollow it? Adding a rel=”nofollow” in a link means that link juice of the website won’t reach it. This is bad right? that is what i am asked all the time.

There are allot of SEOs and theories which supports it and other don’t. I have just one concept which i will share with everyone. You see good internal linking of sites are followed by google through the keywords, title attributes in link. Google uses the keywords or anc

hor keywords to understand what the page is about. A good seo practice includes adding a nofollow to the homepage if the keyword /anchor keyword is home.

It is because of the following reasons:

* Google and other search engines will take the internal linking and index your homepage with higher density keyword home!! Means if you site is about Art the internal linking will show that the index page is about home not art !!
* Link Juice is also shared as index page is something about Home.

Same goes with links like Back, previous, next, paginations, Read more.., Click here, Link etc. They should be nofollow as well. If u maintain a proper nofollow structure u can control the flow of page rank through out your site. You can learn how to control your site’s page rank from the article’s Listed below :

1. How to Control Site’s Page rank and its flow
2. Nofollow Link and the Truth
3. Title and Alt tag Optimization to Improve SEO

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