High bounce rates can be a considerable problem, especially if you are paying for traffic through pay per click marketing such as google adwords. As a provider of SEO Services I have quite a bit of experience in isolating and amending the causes of high bounce rates and have created the below check list of the most common web design errors to help others who may be experiencing similar problems. Ofcourse if the list below does not help you to correct the issue it may be worth experimenting with googles brilliant website optimizer tool to see if you can identify which aspect of your page is putting potential customers off, or another helpful approach is to ask a few of your friends for their opinions, sometimes all that is needed is a fresh pair of eyes.

1. Poor font selection and badly formatted text.
If your web pages content is just a dense chunk of text which has very little in the way of grammatical correctness and does not use paragraph to break the text into “bite sized” chunks, then this is almost definitely the cause of your problems. The way you present your content is very important, try breaking it into paragraphs which deal with different aspects, and add relevant illustrations or graphs wherever possible that back up what you are saying. The page should be easy to read and correct formatting will make finding the information a visitor is looking for a lot easier, this can be further improved upon by using bold text titles over relevant passages of interest. Font choice is also critical, if your choice of font is not web safe (check online for a list of web safe fonts) then the chances are that most of your visitors do not have that font installed and therefore cannot view your content, additionally try to go with fonts that are crisp and legible, I personally like tahoma and arial for these purposes.

2. Cross Browser Compatibility.
If your website was not checked across the most common browsers then perhaps it is not displaying properly, and even if these checks were carried out, if your code does not validate to W3C standards and a new version of internet explorer or firefox has since been released, then this could still be the origin of your problems, often poor coding that is ok in one browser version can turn into a serious flaw on a newer release of the same browser. Check your website on browsershot.org to verify that this is not a problem.

3. Colour Selection.
It is a little known fact that the colour theme of your website can actually effect the bounce and conversion rates of a web page, moreover that certain colours convey different messages to the human mind, and that these messages fluctuate from region to region across the globe. For example, whilst red is associated with danger in the UK, the Chinese view red as a colour that symbolizes luck and integrity.

4. Dead Links And Broken Navigation.
Check all the links in your websites main navigation and add to cart buttons are operational, If you have made recent changes, this could be the cause of the problem. Even if you use a content management system that automatically updates the sites main nav when you alter a pages url, there may perhaps still be a problem with hard coded links or sidebar items which are often added to a website as a separate php file.

5. Call To Action.
A strong call to action can work miracles for improving traffic to sales ratios and reducing bounce rates at the same time. A good example of a call to action would be a limited time offer such as “buy now to receive free shipping” or “buy now and receive 10% off, this month only”, remember to make your call to action eye catching and give it pride of place so its one of the first things a visitor sees, Its not going to do much good if you put it at the base of the page and visitors are leaving before they even scroll down.

If you still cannot find the source of your high bounce rate after reading this article and have exhausted every option that springs to mind, then maybe approaching a good SEO Services company would be the best solution, they should be able to find the cause of your troubles and rectify the issue for a very sensible sum.

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