Although the average Internet user tends to view them generically, online search engines are not all the same. When it comes to the Web surfer, this kind of thinking should be avoided if he does not wish to miss out on a lot of things. Nowadays, what is important is knowing how search engines work especially since there are a lot of money losing search companies that make business deals that easily affect the results of their products.

When they have endured years of unbroken losses they are now attempting to turn a profit and this has caused search engines and directories to start imposing listing fees in an effort to separate the wheat from the chaff especially in the expanding Web of 2 billion pages and 14 billion hyperlinks. Considering why commercial sites pay, this is to ensure that their sites and not the non paying ones are what search engines will frequently check for updates. Since sites are paying for this privilege, the amount of money they shelled out becomes the basis of search engines when they rank the search results. If you are looking for more information on search engine optimisation services make sure to visit their website.

Especially when it comes to the quality and quantity of results, technology is still a key aspect. Taking the most comprehensive search engines like Google, Inktomi, and AltaVista into consideration, they are making use of complex algorithms in order to be able to sort through countless variables and generate results instantaneously. The open directory of search engines including Netscape, Looksmart, and Yahoo depend heavily on humans when it comes to reviewing and categorizing the best of the Web. Most of the time, results end up being swayed because of the entry of capitalism into the search equation due to how mere mortals not being able to keep up.

It was a Pasadena based company that has grown into a major search engine after it participated in a pay for position formula wherein sites are listed considering various categories based on how much they bid for a prime spot. There is no pay for position or pay for inclusion arrangements when it comes to Mountain View based Google which replaced Inktomi as Yahoo’s search engine. May it be about cancer research or not, Google executives mentioned how these formulas make it more difficult for people to reach potentially valuable information on the Web.

It is always important that you have a high ranking in search engines for it is a common fact that sites listed after the first displayed page fail to generate as much traffic. Pay for position strategies also reduce the chaff by producing results limited to Web sites that are willing to pay for and are prepared for the heavy traffic search engines can bring. A notion like this is tailor made for commerce related requests amounting to about 50 percent of the 100 million queries made during every single weekday in US search engines. You can get resources on search engine optimisation company by visiting this site.

The power of the free market is being put to good use in the search area. Considering Web sites, they are made to put their money where their mouth is and compete in business fairly. There are about 32,000 businesses paying to be listed and for every visitor a search generates they end up paying about 21 cents. When it comes to banner ads about $5 is charged for each customer lead and so an investment banking firm said that the companies are still paying a bargain price.

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