Although there are actually scores of web designers who offer SEO Services, the truth of the matter is that most of the companies offering this service are actually only providing SEO on a reseller basis via a commission earning deal they have with a dedicated SEO company, and the design company themselves don’t really have that much of a clue about SEO. This is a common problem that causes their customers a fair amount of cost down the line when they realize that they need to promote their new website in order for it to gain any real traffic. This is the moment when all the SEO errors that the designer made come to light, and the mistakes can range from easy to fix faults such as linking the “home” link to index.php instead of to the domains root to allow good page rank dispersal throughout the sites other pages, to more significant issues such as canonicalization, whereby the same page is available on multiple urls and causes a duplicate content problem. I have even seen e commerce content management scripts where the urls are not case sensitive, this means that if someone links to your site and changes the case of a single letter of the url, then a new canonical content issue materializes instantly! Not good from an organic SEO viewpoint at all.
Ofcourse there are some businesses who provide web design that are themselves specialist SEO companies and really do appreciate what is necessary to make a website that is not only stunning and easy to use, but genuinely search engine friendly. I guess the point of this article is really to advise readers who are looking at having a new website made, that is in their very best interests to make sure that the designer they choose is not just a designer, but someone who understands the requirements for providing a highly optimized end product, as a professional SEO Services provider myself, If I were looking to have a new website made, I would search for specialist SEO companies who provide web design as an additional service rather than the other way around. The reason for this is simple, SEO companies employ expert web designers as a matter of course, they need to in order to deal with intricate on page optimisation issues, and by taking this approach you can be sure that you are gaining the incredibly helpful input of dedicated SEO experts throughout the development stage of your websites construction. The website will not cost you any more than it would from any other designer, but you have the added benefit of knowing that it is not going to cost you a few thousand pounds to put it right a few months down the line. It just means spending a bit of time before you order your new website to select the right company for the job.
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