or “Why Users Are Leaving Your Website”

Regardless of its style or category, any website’s success hinges on its ease of use. According to Jakob Nielsen, an eminent usability expert, “If a website is difficult to use, people leave.”

A website should:

* State plainly what it offers.

* Be easy to navigate.

* Be easy to read.

* Offer answers to user’s questions.

* Load quickly and consistently on a variety of browsers and devices.

What does good web design cost?:

Since there is no standard on how websites should be designed, it’s up to the web design agency to infer what users will expect given a client’s particular content. Through experience and testing, the agency can determine the best design, all while maintaining the brand’s message. A good web design agency should be spending 10% of a project’s budget on usability testing.

Nearly universally users assume that:

* A link to the home page, usually in the form of a logo, is available in the upper left.

* Pages have descriptive headers or titles announcing which page a user is on.

* Text is legible. Printed in high contrast, appropriately sized, and carefully typeset.

* Load times will be short, or a progress bar will indicate loading if necessary.

* Navigation is placed near the logo, either at the top of a page or down the left side.

To aid ease of use, a designer should:

* Avoid drop-downs or other expanding menus (with the exception of large fly-outs.)

* Use modal windows where applicable to prevent unnecessary page changes.

* Use breadcrumb trails make large websites easy to understand. For example, a listing on eBay for a truck wheel would include the following note near the top: “eBay Motors > Parts & Accessories > Car & Truck Parts > Wheels, Tires & Parts > Wheels”

* Offer a search tool, preferably located in the upper right, for users to quickly navigate large sites.

* Use style-based elements, optimized images, and minified code to reduce load times. (Google even has free code minifiers available for Javascript. The down side to this is that it will make it difficult to edit later.)

By designing a site with usability in mind, the user’s experience with a brand is greatly improved. The user will have more confidence in the brand, and be willing to spend more time on their site, which translates into increased sales.

To truly maximize usability, you can build the site according to 508 Compliance. Section508 is an amendment to Workforce Rehabilitation Act. It’s a provision assures that people with disabilities can access web pages predominately through the use of text labels and descriptors for graphics. It applies to all Federal agencies, and sometimes private organizations who receive Federal funding. To be 508 Compliant and fully accessible and usable, one must understand the fourteen guidelines for better web content accessibility set forth by The World Wide Web Consortium.

What does good web design cost?:

Fetch pragmatic knowledge about Forex Trading Tips – study the publication. The times have come when concise information is truly only one click of your mouse, use this chance.

Republished by Blog Post Promoter

Tags: ,

Related posts