Search engine optimization is a commonly used tactic by online businesses to generate exposure to the relevant potential clients for their niche. On page SEO is primarily a way of providing search engines with a well structured website format that is easy for them to read, comprehend and correctly index for relevant search phrases. Link building falls under the classification of off page SEO, basically speaking, the more inbound links that point to a website, the more popular that website is then defined as being in the eyes of search engines and therefore the higher it will then rank in the major search engines for search phrases and keywords relevant to its content.

Basic on page SEO involves making sure that your important keyword are mentioned in key areas throughout your page and ensuring that they are mentioned enough times to mean that each search phrase makes up between three to five percent of your entire pages content. If you do not feel confident enough to carry out this task yourself, then there are plenty of professional SEO Services companies who will undertake the work for a reasonable fee.

The most vital areas for keywords to be used in are detailed below:

Title tag: The web pages title is the single most influential with regards to on page SEO, the search engines will give good weight to any keywords used in this tag when spidering your page and determining what the content is all about, this does not mean that you should stuff the tag full of keywords and render it gibberish to the human eye! It is vital to write for the human reader primarily, and the search engines second. Make the title attractive for your readers and keep the total length under 70 chars long.

Keyword Meta Tag: The keyword meta tag is mostly obsolete these days, the original purpose of the tag was to list phrases that your content was relevant to with the aim of letting search engines know what the site should be indexed for, however, this was immensely abused in years gone by, and as such, search engines now use an entirely different method of determining the search phrases for which a page is relevant, That said it is still good practice to include keywords in your keyword tag, some search engines do still attribute a small quantity of weight to keywords found in this meta tag.

Header Tags: Aside from the pages title, header tags are the next most important place to make use of keywords for on page SEO. Consider the golden rule though, always write your content human readers, keep it natural looking, and only insert keywords where it will not spoil the quality of your content.

Beginning of the first and last paragraph: More influence is given to keywords that form the opening sentences of your first and last paragraph, making this an ideal place to have important keywords wherever possible.

Link Building: Of course, On-page SEO will only get you so far, in order to really rank highly for any worthwhile keywords that carry good levels of traffic you are going to need a link building strategy. This is where the real work begins, link building should really be seen as an ongoing procedure and you should really be looking at building a few links each and every day in order to gain first page rankings for any worthwhile keywords. Many business owners simply do not have the time to dedicate to such an endeavor, and therefore opt for the option of outsourcing their link building to an SEO Services company.

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