What? You mean there is such a thing as a bad client? No way! Of course this statement is complete sarcasm. The truth of it as we all know there is a good client and a bad client. A good client when talking about SEO is one that educates themselves to know what the SEO needs. Often times the client involvement can make or break a campaign. A passive client will often wonder what is going on when nothing is happening. The SEO can only know as much as the client gives him/her.
Here are Seven items that a good SEO client does:

1. Get Involved

A client that gets involved in their SEO campaign will help the SEO professional know and understand what key terms and phrases to utilize to leverage a long-term strategy. A lot of the time the SEO is left on an island to fend for themselves, this is not the best strategy to employ. The client must remain in communication and help the SEO leverage the best terms and phrases for their business. Nobody knows the business better than the owner or someone able to manage and thus the owner or manager should be helping to leverage the highest results.

A client who is not involved in the decision making process is really nothing more than a pay cheque to the SEO. Great SEO clients help and assist the SEO in their directions.

2. Trust your SEO

If you are certain that the SEO you hired is a professional and you’ve done your due diligence you should certainly trust what the SEO has to say. They are the professionals. Taking the SEO professional’s advice will often lead to higher returns for you. If you try to sound like you know what you are talking about and the SEO does what you tell them you will only hurt your own bottom line. When you sign into an SEO contract you are not simply signing into a service, you are signing into a business relationship that must be upheld on both ends. Be sure you are aware of what the SEO is capable of and willing to do within’ a scope of work contract.

3. Asking for Advice

If you are doing anything with your website, you should ask your SEO for advice on any modifications or changes that you plan to make. See how those changes will affect the work of the SEO. If you are not sure about something on your website ask your SEO about how it will affect the work completed. If changes are made without consulting the SEO first you could be completely wiping out the SEO’s work and again, this will hurt your bottom line. As a client you need to be sure that the changes you want to make will not have long-term negative results. A good SEO client will seek the SEO’s advice before doing any form of modification to their website, weather is be minor or major.

4. Question Recommendations

If your SEO is making a certain recommendation by all means ask why, understand why the SEO wants to make certain changes or do something a certain way. There is usually a logical and beneficial reason to doing something a certain way. Understanding the process and how to move ahead the most efficiently will only benefit everyone!

5. Implementing Recommendations

After questioning and understanding it is up to the client to make sure any changes and modifications to an SEO campaign are completed. There are times that direction is lost in translation and although the SEO wrote it down comprehended the changes/modifications or suggestions in a completely different manner. Clients that leave long lists sitting uncompleted or completed incorrectly as to their specifications have to business complaining about SEO performance in a campaign.

6. Measure Results

It is not the SEO’s job to sell. It is the SEO’s job to bring targeted traffic to your website. The website should be sufficient enough with content to sell for you. The SEO can bring thousands of people to the doorstep but if the content on the site is not sufficient the conversion cannot happen. If an SEO campaign is not working the first place to look is at the content of the site. Perhaps it is too complicated or perhaps the path to get to conversion is too long. The SEO can help you understand the process of this. As a client you need to be aware that #1 position does not always relate to conversions either.

7. Pay on Time

Don’t really need to go into this one, but the nuts and bolts of it are that we all run businesses and everyone wants their customers to pay on time. The SEO is there to help your business succeed and they cannot do that if they are not getting paid on time.

No SEO or client wants a campaign to fail. There are circumstances where the client insists on certain items being completed a certain way and they do not take the SEO’s advice and in this way the client ends up getting in their own way to success. As long as the client will listen to the SEO and their professional opinion, in most cases this will result in results that will relate back to ROI.

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