Secret #1: Get other sites to link to you. Each time another website links to you, they are in essence sending a vote to the search engines indicating your importance. This is especially important to Google who puts a significant amount of weight on the value of links from other websites. The more sites that “vote” for you, the more popular your site becomes.

The most effective way to identify the “right” sites to get links from should be based on who is linking to your competition. Better yet, you should be evaluating who links to the #1 search result in Google for the keywords or keyword phrases you’re optimizing for.
If you get the same sites to link to your site, you’ll be in the top position. This strategy is simple but not all that easy to do. It’s very time consuming and requires consistent evaluation and review. I spent year’s trying to do this only my own but didn’t see any results until I acquired SEO Elite to identify which sites to target. In less than 30 seconds SEO Elite tells me exactly which sites are linking to the #1 positioned website and gives me the information I need to contact them and request a link.

Additionally, you also want to identify Authority Websites. These are sites that link to 2 or more of your competitors, other websites optimized for a particular keyword. Again, SEO Elite does all this work for you saving you literally dozens of hours of research. Even if you were to search for these sites yourself, without the proper SEO tool, you may never find the top authoritative websites for your niche.

Another way to build a significant number of links to your website . almost immediately. is through Article Marketing. Article marketing is the practice of writing informational article about your area of expertise and distributing these articles to information hungry websites across the web. The beauty of this strategy is the inclusion of an Author Box. This is a small section at the end of your article that provides information about you, the author, and a link to your website. I have personally used Article Submitter Pro to help distribute my articles to hundreds of article directories, valuable content sites, and article feeds.

Article marketing has created thousands of links back to my website. In fact if you Google my name Michael Fleischner, you’ll find more than 72,000 references. Most of these references are directly associated to my article marketing using Article Submitter Pro. I use this software to virtually automate my article development and distribution. Articles are posted to content sites that repurpose and redistribute my articles across the web including those all important links back to MarketingScoop.com in the Author Box. This tool builds external links and increases my Google results.

Secret #2: Anchor text must include your keyword phrase. When other sites link to you, make sure the link back to your site includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.

Too often I see clients who claim, “We have hundreds of links to our website but we’re still not ranked”. Ten times out of ten, I find that the link text (the words used in the link) has their company name only. As a result, when I do a search for “XYZcompany” they come up high on the search results. This is great if they are a well known company and people are typing their name into search engines. However, this is not very effective most of the time because their company name is not well known or is not the phrase people are using to search for a particular product or service being offered.

Rather, the link text should include the keyword or keyword phrase they’re optimizing for. For example, if you are selling widgets and you want to optimize for Low Cost Widgets, then the link on other sites should look like this “Low Cost Widgets”. The code would probably look something like this:


<a href="http://www.cmdesign.ca" target="_blank">Low Cost Widgets</a>

Secret #3: Give people a reason to link to your website. This can be accomplished in a variety of ways including free content such as news or articles, white papers, free tools, etc. Ultimately, it comes down to offering something of value. If you do, other websites will provide one way links which are incredibly valuable for search engine result placement.

Personally, I like to create article directories which provide a wealth of information to website browsers seeking information. For example, I’ve developed a posting of marketing related articles that I have written during my professional career – placing them in a special free articles area of my website. There are a number of other web sites linking to this resource. I make sure to add new articles on a regular basis to keep the content fresh. Doing so encourages other sites to create links to the content from their own web sites.

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