Recently new social platform was launched by Google and it is called Google Buzz. Its layout has much in common with Twitter. However, there is one more huge difference: Buzz is integrated into Gmail account. What is more, in case you are interested in that option then you have to be aware of other distinguishing features. Pay also special attention to SEO implications of Google Buzz.
The two interesting aspects of Google Buzz concerning Search Engine Optimizers are the following things. First of all, there is “implicit” priority that will get Google Buzz on the Google Search Engine. The second one is the fact that you can easily leverage Gmail to make your site growing rapidly. It can be done thanks to built-in viral feature. Recently Google was aimed at moving towards “real-time” search. It means that while you are making some research you are not going to see organic results but also different images, video and news posts. In that case SEO has following opportunities: the links can be interpreted by Google from these posts to your website. At the same time it will have marginal impact on the PageRank; be aware of the fact that people have a chance to read your tweets and new posts directly to your site; the posts will usually appear in Google search and as a result you will get necessary visibility for free for your key words. There is no doubt that Google Buzz has a slight advantage concerning “real-time” search.
On the other hand you will all agree that Google is dominating Search Engine. Since it is monopolist it manages to earn huge money thanks to linking the products and at the same time gives quality products for free. Since Buzz has been already linked to serch engine Google and at the same time it is linked to Gmail it means that Buzz is going to be indexed on Google search engines. Twitter posts are also indexed by Google. As a result there are no doubts that Buzz can be considered to be really powerful tool. If to take a look on YouTube you can understand that video posts on Google are believed to be biased. We can not say exactly whether Buzz will be able to outrank twitter but there is a chance to exploit from SEO perspective.
One more thing you have to be ware of is the fact that you can get a real link from Google.com There are a lot of SEO people that are interested in getting these links because very often they are from authority domain. Usually, all of the buzzes are considered to be extra pages that have clean URL. In that case no-follow attribute that makes them useless for the search engines is not used. There is no doubt that Google Buzz has vast opportunity that will be easily exploited by search engine optimizers.
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And some general tips – today the web technologies give you a truly unique chance to choose what you want at the best terms which are available on the market. Strange, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
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