Welcome to this edition of training tips for SEO success. Let’s take a look at blog commenting.

We should begin by noting that blog commenting is not just an SEO technique. If you look at it that way, you are probably being a spammer and not as effective as you might be. Here are five goals that every blog commenting marketer should have top-of-mind.

1) Build reputation
2) Draw traffic from the blog readers
3) SEO link-value
4) Build relationship with the blogger
5) Displace some other, more boring link-building methods

But which blog posts should you comment on?

RELEVANT: A relevant blog post – one that is related to your website topic and preferably to the keywords you are targeting – is ideal.

HIGH PR: A high PageRank for the post, or at least for the home page is a good idea. Failing that, some other sign that the blog is well-read and well-linked to (number of RSS subscribers, number of backlinks to the domain, etc.)

DOFOLLOW: It is always better to get a DoFollow link than a NoFollow link. But don’t get too picky on this point. NoFollow links still count and real people still read comment son NoFollow blogs (and real people are the ones you need to see your website, visit, and decide it’s worth linking to from their own website).

INTEREST: Don’t discount a topic that interests you – even if it is not relevant, is low-traffic or low PR and is NoFollow. If you love Civil War history., comment on the topic. Your comments will be better quality, you will get human visitors to your website, the link still counts for SEO and it will feel more like play than like work.

But what should you say? Here are a few guidelines.

Be specific. A vague comment make it look like you’ve cut-and-pasted a comment into the comment field – the same comment you’ve cut-and-pasted into the comment field on dozens or hundreds of other blogs.

Make it clear you’ve read the post. Make sure your comment addressed something in the post of in another commenter’s comment. If your comment is generic about the topic, it might not be seen as part of the conversation by the blogger, and it could be deleted.

Add value to the discussion. Even if you are very specific and refer to part of the post, your comment might not add value. “Me too” comments, or other fluff that adds no value might not be approved, even if it’s not spam.

Keywords in name. This is a touchy subject. Like every social situation, watch what others are doing. If this is the first time commenting on the blog, err on the side of being more human, less SEO. A frequent commenter might get away with calling himself “Andy @ Cheap Hotels”, but a newcomer doing the same thing might be seen as a spammer.

Proper English: If you can’t write well in English, A) hire someone who can, or B) Comment on blogs of your native tongue. Bloggers don’t want mangled comments on their blogs.

Just for fun, here are a few examples of unedited comments deleted from an associate’s blog because they were considered too spammy (Each paragraph is a separate comment for a separate person):

I found your website on google and check a couple of of the early posts. Preserve up the good operate. I just added up your RSS feed to my MSN News Reader. Seeking forward to reading through a lot more from you later on!…

I want to learn more about SEO. I will visit this blog more often.

Thank you for the tips! I am 100% sure I can apply those to my websites :) LOL. That’s pretty funny… heheh. So true.

this is the most beautiful website of the world

Nice written article. Everything is clear and understandable. I will frequently looked at your blog and I hope that such articles will be here more….

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