Search Engine Optimization and Social Media Marketing are the two key aspects of your online success. Search engine optimization consultants expanded their services to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies such as IronMonk were born, focusing entirely upon optimization and advertising through search engines. IronMonk, an agency located in Montreal (Quebec) is a top Search Engine Marketing Firm specialized in Search Engine Optimization and SMM for the US and Canada. The phrase “Search Engine Marketing” was suggested by Danny Sullivan in 2001 to entrap the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses and individuals.

The word “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of their customers, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.

Social media Marketing is related to search engine marketing (also called SEM), but is different in several ways, mainly the focus on getting traffic from sources other than search engines, though high search ranking is also a benefit of successful SMO. Social Media Marketing Services are provided nowadays by many consultants in the United States and Canada. SMO is in many ways connected to viral marketing where word of mouth is created not through friends but through the use of networking in social bookmarking, video and photo sharing websites. Similarly the engagement with blogs reaches the same result by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media Marketing is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for societies or individuals who care about their online presence. Having a strong presence on major platforms such as Facebook, Twitter and Youtube is no longer an option today for businesses who really want to win the online battle.

Social Media Optimization, is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). SEO and SMM are growing so quickly that more companies are requesting the help of foreign companies to help them in their online efforts.

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