Every year 1000’s of new small businesses are formed, and at some stage in the first two years of trading many of these businesses will fail, the simple fact is that it is hard for new businesses to effectively market their products due to the fact that most of them are on a very limited marketing budget. Without a steady influx of trade any new business is bound to fail. Many small business owners simply overlook
Many businesses make the common mistake of opting for pay per click marketing and ignoring organic SEO, the drawback with this option is that although you can achieve first page listings for your ad with immediate effect, PPC marketing can be very expensive, because you are paying for each click on your advert, you are billed regardless of whether the click actually results in a sale. A better option for any new website is to primarily start out with your marketing budget distributed between organic SEO and pay per click marketing, then as your website starts to rank well for your main keywords you can cut back on the pay per click spend and your company can either bag the savings, or reinvest in
If you are on a tight budget it is on the whole better to approach a smaller online marketing company, some of the larger companies out there change exuberant rates of around a thousand pounds per keyword, whilst most smaller SEO companies are more than happy to promote locally targeted keywords for around thirty pounds each per month, there is noticeably a vast difference in figures here, so before you make a concrete decision it would be wise to shop around and gather a few quotes. By making sure that you pick SEO companies who rank highly themselves so that you can be sure that their techniques are effective and they will get you the positions you are looking for.