SEO or Search Engine Optimization is an important part of every online business. Most websites that offer some service or products depend on traffic. If there are no visitors then there will be no sale. There are many ways to increase traffic and to get various streams of visitors. The easiest way means using PPC advertising. It costs some money but your ads will be displayed among relevant searches and depending on the ad position, ad text and some other factors you will get visitors to your site.

PPC advertising works well but has one big disadvantage: it may cost you a lot of money. Therefore, a lot of companies try to use alternative methods to get traffic. And the most popular method is search engine optimization–SEO. This method tries to get web pages on top positions in search results. These positions get most of the clicks and mean free traffic to websites. But since there are a lot of competing pages targeting the same keyword, SEO is not so simple. An additional challenge presents recent changes in Google algorithms. If you would like to be positioned in Google on the first page and preferably on top positions then you need to know the latest tricks and SEO approaches.

There are many SEO companies that offer various services. There are also many promises for top positions or huge traffic increase. You should be very careful because it is very difficult to promise anything. Of course, if there are no promises then the service is probably not worth considering. To better understand the problem and to reach satisfactory agreements with SEO companies you need to understand some basic facts about SEO.

Ranking Algorithms

Ranking algorithms used by search engines are not known. This makes any prediction about positions practically impossible. There is no SEO company that can guarantee any position. However, they can guarantee to use white-hat methods to improve ranking positions. Since the ranking algorithms are constantly updated the company needs to follow latest trends and approaches to stay on the top.

Rank Tracking – Monitoring of Page Positions

All SEO changes and activities are worthless if you can not see any improvement in ranking. Therefore, the SEO company should monitor page positions on a daily basis. This is not only important for you as a customer–the basic purpose of rank tracking is to see the effect of page modifications and SEO activities. A significant drop is a clear sign that something went wrong.

Natural Linking

This is an increasingly important factor that can put you either on the top or bottom of search results. Google is extremely sensitive to any links that do not look natural. A very common mistake is to use target keywords for anchor text. This is a clear sign of artificial linking and such approach will not contribute to top positions.

Even simple pages like the website about fiber optic modules can benefit from optimizations. Of course, for such pages you will not hire SEO company. Promoting the website at various web places about sfp transceivers will do the job.

A good SEO company will use the latest findings about ranking algorithms, will monitor positions for optimized pages and will also be able to show some results. But all SEO companies should start with keyword research and good quality content. This is a prerequisite for high ranking.

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