Many web developers think of (Search Engine Optimization) as a step to be done only after a website is completed. Nothing could be further from the truth. While there are many viable methods that can be applied to any completed site the most effective practices are those included in the structure of the site itself.

Among the most obvious factors to consider when planning the SEO of a site under construction are the tags. Specifically each page should have title tag, meta description tag and image alt tags all created with your keywords in mind. This is not a suggestion to spam these fields with keywords and keyword variations, rather you should develop a plan with your content creation team on how to tag all your pages creatively, accurately and with the appropriate keywords. It’s important to keep in mind the idea that every page should vary slightly in it’s tags as Google tends too look unfavorably on multiple pages with duplicate meta and title tags, but more importantly this is the first step in establishing a strong deep-linking strategy. By making sure each page is tagged properly and accurately you can take advantage of your secondary and tertiary keywords and keyword combinations as well as exploiting long-tail niche marketing.

When it comes to the actual content creation there are a number of highly effective strategies which are frequently over-looked by web-developers. Among the most neglected SEO strategies is the proper use of Headings. Google looks to text tagged H1 as being representative of the content found on a particular page. Therefore it is extremely important to include at least one heading (labeled H1) which contains your primary keywords. To fully exploit this opportunity you can go on to include text tagged H2 – H5 for secondary and tertiary keywords or niche keyword combination. Proper use of the heading strategy not only allows search engines to correctly index your site and give you credit for your deep links but it also helps increase unique instances of your keywords which benefits your overall site page rank.

Images are another, often ignored source of SEO benefit. Starting first with the naming of your image files themselves, be sure to use complete descriptive phrases in your file names (I.E. red_keyword_example.jpg) instead of the space-saving shorthand many graphic designers favor. Once the images are embedded in the page (or while you are doing the embedding) make sure to use the same descriptive, SEO-minded keyword approach by labeling images with Alt tags. It’s important to be accurate and not just throw in inappropriate keywords either in the Alt tag or the filename. Remember, although you may feel like you are trying to put one over on the search engine your ultimate goal is to benefit yourself by helping visitors find you via true, valuable information.

The textual content of your page is an area ripe for enrichment with SEO content. Many companies now employ copywriters versed in SEO writing for the intent purpose of making certain their text contains just the right keyword density. While no SEO Agency claims to know the exact formula of Google’s keyword density algorithm most SEO experts agree there is such a thing as going too far. A good rule of thumb is readability. If your text appears ‘stuffed’ with keywords it will be obvious to a casual reader. A good SEO copywriter will know how to keep this stuffing under control but not neglecting opportunities to introduce the right words and phrases. Some experts go as far as suggesting a low, but safe keyword density count of somewhere between 4% and 6%. The logic being a low-ball density ranking is still better than being blocked (or punitively reduced in rank) for appearing over-optimized.

Internal links can be a very effective method of increasing overall keyword density. By changing link text from innocuous phrases like ‘click here’ to a more appealing call to action such as ‘more keyword here’ you not only influence the ranking of the page you are creating but also the page you are linking to. However you should be careful to avoid the overuse of links in the body text itself as it appears clunky and too much of it can cause negative ranking from the Google spider.

Kathryn Dawson writes articles for Strategy , http://www.strategyinternetmarketing.co.uk/ a leading UK seo agency providing pay per click management to advertise your businesses. http://www.strategyinternetmarketing.co.uk/pay-per-click-services-uk.html Explore the importance of effective directory submissions to increase traffic to your websites.

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