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HTML can then be used to control a lot of the functionality of the website, some of the layout, tables, buttons and other page elements which make using the website friendlier and easier. It’s also the way search engine crawlers read the website so all those required search engine optimization can benefit as well. In the future, when HTML5 becomes standard and gains wide browser support, this becomes even a more intelligent part in website design.
We must not forget the art of using white space. Busy or crowded websites can be a big turn off not to mention hard to read or find what you may be looking for. Proper use of white space is crucial to a good design. The art of using white space is to gauge the overall please-ability to the user. It’s intelligent to use proper line spacing, clear fonts, proper separation of images from its surrounding areas, and good use of differentiating various sections
Add to all this some videos, images and perhaps a little Flash and you have a nice working website. The art of the matter is how one would arrange all these elements so it’s both pleasing and functional for the end user. The art involved is to engage and hold on to that user. The art of it is having the user say wow, nice site. It’s interesting to note that just art of the website will not be enough to win or bring that user back necessarily. Function and usability plays a big role in it as well. Art alone won’t do, it needs to be combined with function.
You can see how intelligent can be combined with art to create striking and useful websites that can rank well in search engines, be wonderfully functional, easy to navigate, pleasing and easy on the eyes and beautiful to look at. Would you return to a website like that? Would you tell your friends? Would you tag it as a favorite on “stumbled upon” network? I think you will.
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