is now a huge industry sector in the online world and this can be seen by the fact that global ad spend is now larger online than offline.

Whilst this does not directly relate to (Search Engine Optimisation) you can see that many companies utilise this form of business promotion.

From a Web Designers point of view this means that you will want to stay up to date with the latest changes in the world. It is always a good idea to see what your competition is doing and then taking the necessary steps to offer more. If you can stay ahead of the web design crowd by having some knowledge then you will be much more likely to attract new business.

Incorporating some basic SEO tactics you will be able to have your website designs be found more easily by others. Here are some simple things you can do to add a touch of to your website designs:

1. Ensure your code is valid for XHTML and CSS for W3C standards. This will help your website be crawled easily by search engines as well as having the site display correctly across most browsers. An added bonus of this is that you will now be able to submit you website to some of the CSS design galleries which will create exposure for you client and your own design skills.

2. The speed of your website is crucially important and can determine the success or failure of your website as a whole. Added to this is the fact that Google now sees a sites speed as one of its many ranking factors. Using GZip to compress text, compressing images, combining CSS files and minifying JavaScript files are all going to help the speed of your site.

3. You can use various keyword tools to find relevant keywords that people search in your clients market area. Taking these keywords and using them in the title tags of your pages will make your website appear more relevant and increase its visibility in the search engines. This will also increase the relevance of your website to search engines.

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