Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, “the process by which many users add metadata in the form of keywords to shared content”. In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

From Wikipedia, the free encyclopedia

Importance:Social Bookmarking plays a vital role in directing targeted traffic to your site. Many sort of websites and online business have grown becuase of this media. Its very simple, fast and reliable. Once your site’s page/content is shared in a social bookmarking site like facebook,digg, delicious, reddit etc. your site starts getting visitors from there.

  1. Target Audience Almost only target audience  reaches your site because of social Bookmarking. It is because when u bookmark something in these sites they ask for tags and categories in some cases, so these tags and categories are browsed by the relevant people only. For Example if i am running and art site and putting its contents in art category, the people who are looking for art in these sites gets in the art category and finds your site.
  2. Search Engine Exposure The more your site is bookmarked in these networks, the more they are exposed in search engines. It is because these type of sites have good page ranks like 7-10 so they get top placements in search engines. Your Every bookmark  makes a page with your bookmark title and meta tags in these sites. So they are indexed in search engines as well. Its a good chance if your site have low ranking then your site’s result show up on first pages in search engines through these bookmarking sites.
  3. Alexa Ranking Improvement The more your site gets traffic from these networks the more your sites alexa rank improves. There are certain factors behind it. Like traffic coming to your site might be using alexa tool bars. Alexa takes data from the search engines and these networks as well.

There are many other factors as well which will improve your site by social bookmarking, but i have only discussed the major  factors.

Tips to Improve your site’s rankings

  • Give time to Social Bookmarking Daily if you have a site whos content changes all the time, by this i mean web 2.0 sites.
  • Put social bookmarklets on almost every page of your site. It will be useful for ever. Users who will like your site will bookmark them in their favorite bookmarks networks.
  • Suggested Bookmarklets are Facebook, Digg, Delicous, Stumbleupon, reddit.

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