Over the previous couple of months there have been numerous modifications occurring in the Google World.

New search algorithms, re-indexing of internet sites, huge modifications in web site traffic and search rankings and now…

The brand new look Google is upon us!

There are literally 1000′s of posts on web optimization forums across the web all speaking about huge drops in site visitors, loss of pages indexed by Google, affected search rankings, the record goes on.

What’s of concern is that the sites struggling are the older, extra established sites that Google has at all times held in excessive regard, sites with good PageRank, numerous listed pages, good quality inbound hyperlinks, the record goes on.

When Google makes modifications it tends to affect much less-established sites more however this time spherical it’s the greater, extra established websites which are suffering.

We’re not just speaking about brief-term losses in small percentages of visitors either, we’re talking as much as ninety% losses for weeks and months, affecting among the biggest online companies within the World.

Example 1: A thirteen 12 months outdated web site with a PageRank of seven and four hundred,000 (yes 400 thousand) inbound links, has suffered a large loss in site visitors

Instance 2: A web site with a PageRank of 6 and over 1 million pages indexed in Google loses 900,000 indexed pages in a DAY!!!

I might write a long listing, but what is Google saying on the situation…

NOTHING

Discuss on the website positioning boards is that Google are staying tight-lipped because Google is broken and they are rapidly attempting to fix the brand new algorithm, there have been studies of Australia searches displaying Scandinavian results, Adwords adverts within the organic outcomes, spam websites rating increased than Wikipedia…

AND STILL GOOGLE SAY NOTHING

The overall consensus is they’re saying nothing because they don’t know what to say, they’ve rolled out these changes and in a live surroundings they just aren’t working!!!

AND THEY ARE AFFECTING MANY PEOPLES BUSINESSES

However what are you able to do

The recommendation is to keep doing what has worked in the past (so long as it doesn’t contain black hat search engine optimisation), do not make any drastic adjustments to your web site till Google has settled down and got again to normal, then assess things earlier than doing anything drastic.

What is the speak of lengthy-tail keywords

Lengthy-tail keywords are search terms that consist of three or more words and are what the larger sites with a lot of content material depend on for a lot of their traffic, these search phrases are very specific, e.g.

Looking for a short-tail search time period like

Books

Returns the home web page of Amazon at the prime of the search results

Whereas trying to find a protracted-tail search time period like

Search engine optimisation books

Returns an Amazon page on the high of the search outcomes that advertises particular books

Lengthy-tail keywords give websites much more targeted site visitors and improve the prospect of person interplay with the positioning (e.g. making a purchase).

It’s being said on many search engine optimization boards that Google is altering the best way it ranks sites for lengthy-tail keywords, hopefully when an announcement is ultimately made by Google on their new algorithm all will develop into clear on how one can proceed to optimise websites for lengthy-tail traffic.

There’s already discuss that to drive traffic by way of lengthy-tail searches you now need the search term in the specific order, e.g.

Lawyer London Harm

showing on the web page will drive much less traffic now than

London Harm Lawyer

For the search term London Harm Lawyer whereas this was not at all times the case before.

Only time will tell, in my opinion, keep doing what has worked for you prior to now, keep an eye on how your website is performing and don’t do something drastic YET!!!

To quote Googles Maile Ohye

…I feel having a stable website: nice content, good experience for customers, descriptive page titles, standardized URL structure, etc., is of primary importance. A powerful web site is the inspiration the place you’ll likely make your online conversions…

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