Some people question if web site wide links might cause damage to your website, but I do not think that any search engine would open the back door for causing harm to another person’s site. But, I do believe that it is potential that they negate the effects of good links on that web site.

Take let’s say, a single link to another site from a well ranking home page. Probably that single link does the job and pushes the target page into the top of the search engine results. But, what if the owners of the web-sites are working together and decide to get gready and create more links by putting the link into the trailer, or a side bar, of the web site? Then there exists the web site wide links.

This is what the search engines want to detect and remove and might cause them to ignore that initial good link and in doing so spread the gossip and rumour that web site wide links cause damage. It is not so much damage, but preventing the good from being spread.

But, this is a theory and one that is hard to prove or to disprove. However, with a bit of patience and time and a couple of web-sites working together then it is likely to test. I have, for this reason, placed a link from a PR3 page to another website of my own based on a “random” string found on that page.

It needs to be something that other sites display, that I know the receiving web site is currently being found for, but a little bit of work can push it much higher up the search engines. A tall order! Thankfully, I have a site that has a ‘claim sentence’ in it that is used by thousands of websites. It is a random sentence and not something that anyone in their right mind would be trying to optimise for.

Except me!

At first, hopefully my site will shoot up from its present 35th position for the term (out of 30,000 results!). Then, I am expecting one of three reactions once I introduce web site wide links:

1 – it will stay at the improved position, showing that they cause no harm

2 – it will tumble below position 35, showing that website wide links are positively damaging

3 – it will return to about the 35th position, showing that, as I expect, site wide links just cause the links between the sites to be ignored.

What good is knowing what these links do? Well, as a designer of many websites I might discover that I am being damaged by the copyright statement on the hundreds of sites that I have built because they have site wide links. Understanding more around their impacts will allow me to decide whether to remove links from trailers or whether they are safe to be left there.

You can follow the experiment at either of my sites – promotional gifts or promotional flash drives!

Obtain pragmatic advice about one way links – make sure to read the page. The time has come when proper information is truly only one click away, use this chance.

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