Hiring an SEO agency to look after your website and get it highly ranked in the search engines is a good decision to make. If you find a good agency, that can do what they say they will (i.e. get you in the top few positions for the keywords that you want to target), then they will more than pay for themselves with the extra business that they will bring in for you. Unfortunately, not all SEO agencies are as good as they claim to be, which is why it is important that you find out about the following things before deciding which one to hire…
Experience – Investigating how they were with other clients in the past is the best barometer you can use in order to find out just how good they are. Just look for verified cases in which they have actively helped a client’s website get to the top of Google through their SEO efforts. You might find some SEO agencies who hesitate when giving you their clients’ contact information; if so, just look at their own website and see how effective they are by searching for them in the search engines. If they know their stuff, they should be ranked highly for the keyword “SEO agency”.
Timescale – Although exact answers are not possible, an good estimate of whether they need weeks, months or years to secure a high Google, Yahoo and Bing ranking for your website should be available. You should be careful to keep away from any agency promising instant results as the only means of providing such results are dishonest. Inquire as to their willingness to provide a written guarantee once they give you a timescale. Your contract should be written to include a provision that you will receive a partial refund if they fail to deliver within the timescale they themselves have given you.
Communication – You should also learn just how much contact you will have with them during the process, in order to see how and what they are doing. Most SEO agencies will provide you with complete reports each month on their progress; they might even phone you every few weeks in order to give you a more in-depth update. Be sure that the monthly reports include their complete list of links, as well as charts that indicate the growth and expansion of your website. Whenever you can get a hold of them to check on progress, be sure to do so, and ask them whatever questions you like about how things are going for next month.