Search Engine Marketing Best Practices

Posted by traffo on October 15, 2017 0

Whether you are a novice or skilled skilled, obtaining your web web page to rank effectively is normally a trying experience. So as to uncover out why respectable rankings are essential for any person all for advertising on-line, learn much more inside the subsequent paragraphs.

Nearly all net internet entrepreneurs critical about SEM often place the cart before the horse – They do not notice that you could get unbelievable rankings utilizing low and at occasions non-existent . For example, visit Clickbank Affiliate Loophole Evaluation to see how simple it actually is. Now I’m not saying that Page Rank isn’t advantageous, I’m simply explaining that it should not be the one point you target on. Web page Rank seems to have was some type of Holy Grail as web site house owners have been led to feel that it’s the most important component of their particular website. Your bottom line is ultimately dictated by simply how much visitors you convert.

The technique might maybe encompass trial and error in your part actually know what practices do and do not operate. The foremost steps you should carry out have practically nothing to do with ranking. They have every factor to do with making sure your webpage actually converts. Provided that you’ve knowledgeable wanting, decently coded and simply navigable webpage, it nonetheless has to influence visitors to take action. Here’s where the rubber meets the road: Getting a visitor who has discovered your webpage via search to take motion is Search Engine Marketing. You can be wasting your time, energy and sources in the event you set out to higher your website’s placement in the various search engines before you ameliorate your conversions.

Earlier than you start off just about any type of growth or content system, you have to to deal with keywords and phrases. They’re what you are going to be marketing. And these key phrases and phrases are going to be actions triggers. How ought to we be spending our time, energy together with sources advertising? To begin with, we want to begin off constructing one-way hyperlinks to our net page. Backlinks from excessive Web page Rank net pages are going to be a whole lot extra influential as compared with one way links from low Page Rank web pages. However a link is significantly better in comparison with no hyperlink, and plenty of backlinks is superior yet. The extra competitive, the more backlinks you will positively require. Marrying your search phrases as anchor textual content will pretty much guarantee that you’ve got an good link building marketing campaign off the ground. Search phrases or phrases that do not converse to your trade and also you’re dead. Ineffective anchor textual content and you might as effectively be useless!

As soon as you have acquired your anchor text and key words sorted out and you’re beginning to see some site guests, we return full-circle to conversions. Any extra concerning conversions is over and above the scope of this post.

You may consider these other sites useful as effectively:
Search Engine Marketing – Is Content Actually King?
Search Engine Advertising – Content vs Conversions
Search Engine Marketing – Content vs Conversions

Are you looking for more information on advertising marketing plan. seo world expert has been in the business of affiliate marketing websites since. Getmarketing agencies surrey now!

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Professional SEO Services For Generating Traffic And Sales 0

Commencing online business would be of no use until and unless the visitors or the targeted audience notices your work. For realizing your sales, you ought to have actual clients onto your website. or thus has become an imperative component of online marketing strategy at present. acts as a proficient tool to enhance web traffic both quality and quantity wise and also offers organic results.

With the never-ending World Wide Web competition, majority of the businesses have straightaway failed due to lack of skills to generate targeted traffic and sales online. Individuals spend loads of cash for making a company website, but generally fail to allure the potential leads. Thus, it is essential to select professional services with the prime purpose of attaining higher rank in the major search engines. Through making the proper use of the professional services, for sure you will be able to increase your possibilities of fruitfully building a clientele.

Professional services for higher search engine ranking and traffic –
There are copious of professional services accessible, from which you can choose according to your requirement. Always remember to pick skilled and qualified services, which hold the aptitude to multiply the volume of traffic at your website. When you hire an expert service provider, you do not have to compromise over the service’s quality. An added advantage of professional companies is that they offer outstanding services at unbeatable price. Also, you can choose from cost effective packages provided by them.

Only professional services with in depth knowledge and proven proficiency in the field will be able to perform the process of efficiently. They will apply Internet advertising campaigns as well as maintain reports plus develop search engine optimized user-friendly websites. The companies providing services will accurately figure out all of the weak areas of your site and make excellent solutions using expert techniques. With exact keyword positioning and skilful tagging, your website will be made totally search engine friendly. Keyword with maximum popularity, well written content along with eye catching design are some of the services that will make your site accessible easily for the search engine spiders.

Professional services for your needs – As search engines are used popularly for locating information accessible over the net, or hold great significance in the current scenario. Professional services present result oriented site optimization by implementing various proven techniques, including:

o Strategic planning and analysis
o Keyword/ key phrase research analysis
o Content/ website optimization
o Link building tactics
o PPC (pay per click) advertising
o Search engine submission
o reports
o consulting
o Remunerated submissions at search engines
o Developing search engine user-friendly websites
o Content editing/ copywriting

The service provider you pick is essential when you are seeking for the professional services, which guarantee qualified traffic along with increased business online without any geographical barrier. You can evaluate the services and prices provided by the companies and select the most suitable one that can resourcefully fulfill your requirements.

with the help of SEO report you can get easily knowledge about your site’s position and ranking, SEO report also helps you to increase your site’s popularity,

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Black Hat, White Hat And Gray Hat SEO 0

Search Engine Optimizers () can wear many different “hats”. The color of the single hat is determined by the philosophy and the methods, that is used to optimize websites. We usually speak of:

Black Hat
White Hat
Gray Hat

As an affiliate it is important to understand the difference and the risks between the single Hats.

Black Hat

Black Hat is also known as spamming, and is when someone creates websites that have little or no value, that are intended to trick the search engines into offering irrelevant or low-quality search results.

Black Hat will heavily leverage technology and automation in order to create tons of poor quality sites, and gain inbound links from other websites (link spam). Once the visitor has arrived to the website, the owner of the website will often use some kind of cloaking or redirect to show the visitor a sales page of the products, that is the really goal of the Black Hat technique.

Black Hat are all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.

I do not condone Black Hat for affiliates, because it is very risky business, and it can especially damaging, when it is used on a website, that you have invested heavily resources in.

White Hat

White Hat focus on building quality content first and second. White Hat may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.

White Hat understand that good search engine rankings takes time and don’t try to rush results. White Hat are able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy CONTENT IS KING.

When you use White Hat tactics you run absolutely no risk of being banned by the search engines and visitors who come to your website will also be more likely to convert.

Gray Hat

A lot of fall into the Gray Hat category, and there are many shades of gray. Some Gray Hat tend to use more questionable tactics and take greater risks. Gray Hat is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.

What hat should you wear ?

The hat that you decide to wear should be determined by your goals and objectives. I would never recommend anybody to use any black hat strategies, because these strategies are short-lived and will almost always get you banned in the search engines.

Everybody should strive to be a white hat and focus on writing quality content. However it may make sense for you in some instances to use Gray Hat tactics to gain a competitive advantage. But when using Gray Hat tactics it is very important, that you measure the risk and reward of each strategy, and determine for yourself, if some of these Gray Hat strategies makes sense for your websites.

But it is important that you never take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more safe and long term strategy for these websites.

with the help of SEO report you can get easily knowledge about your site’s position and ranking, SEO report also helps you to increase your site’s popularity,

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WordPress – Creating custom RSS feeds 0

If you need a user-defined RSS feed, like for example, a feed indexing only somes categories +
tags, or if you redirected all WordPress RSS feeds to Feedburner but
still want to be able to get a category feed, the solution is to use a
page template.

Simply paste the following code in a new file, save it under the name custom-feed.php and upload it on your theme directory.

Once done, simply write a new page in WordPress Dashboard (Don’t type any text it in), and select custom-feed.php as a page template.

<?php
/*
Template Name: Custom Feed
*/

$numposts = 5;

function yoast_rss_date( $timestamp = null ) {
 $timestamp = ($timestamp==null) ? time() : $timestamp;
 echo date(DATE_RSS, $timestamp);
}

function yoast_rss_text_limit($string, $length, $replacer = '...') {
 $string = strip_tags($string);
 if(strlen($string) > $length)
 return (preg_match('/^(.*)\W.*$/', substr($string, 0, $length+1), $matches) ? $matches[1] : substr($string, 0, $length)) . $replacer;
 return $string;
}

$posts = query_posts('showposts='.$numposts);

$lastpost = $numposts - 1;

header("Content-Type: application/rss+xml; charset=UTF-8");
echo '<?xml version="1.0"?>';
?>
<rss version="2.0">
<channel>
 <title>Yoast E-mail Update</title>
 <link>http://yoast.com/</link>
 <description>The latest blog posts from Yoast.com.</description>
 <language>en-us</language>
 <pubDate><?php yoast_rss_date( strtotime($ps[$lastpost]->post_date_gmt) ); ?></pubDate>
 <lastBuildDate><?php yoast_rss_date( strtotime($ps[$lastpost]->post_date_gmt) ); ?></lastBuildDate>
 <managingEditor>joost@yoast.com</managingEditor>
<?php foreach ($posts as $post) { ?>
 <item>
 <title><?php echo get_the_title($post->ID); ?></title>
 <link><?php echo get_permalink($post->ID); ?></link>
 <description><?php echo '<![CDATA['.yoast_rss_text_limit($post->post_content, 500).'<br/><br/>Keep on reading: <a href="'.get_permalink($post->ID).'">'.get_the_title($post->ID).'</a>'.']]>';  ?></description>
 <pubDate><?php yoast_rss_date( strtotime($post->post_date_gmt) ); ?></pubDate>
 <guid><?php echo get_permalink($post->ID); ?></guid>
 </item>
<?php } ?>
</channel>
</rss>

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Incorporating SEO Into A Website Design 0

is now a huge industry sector in the online world and this can be seen by the fact that global ad spend is now larger online than offline.

Whilst this does not directly relate to (Search Engine Optimisation) you can see that many companies utilise this form of business promotion.

From a Web Designers point of view this means that you will want to stay up to date with the latest changes in the world. It is always a good idea to see what your competition is doing and then taking the necessary steps to offer more. If you can stay ahead of the web design crowd by having some knowledge then you will be much more likely to attract new business.

Incorporating some basic SEO tactics you will be able to have your website designs be found more easily by others. Here are some simple things you can do to add a touch of to your website designs:

1. Ensure your code is valid for XHTML and CSS for W3C standards. This will help your website be crawled easily by search engines as well as having the site display correctly across most browsers. An added bonus of this is that you will now be able to submit you website to some of the CSS design galleries which will create exposure for you client and your own design skills.

2. The speed of your website is crucially important and can determine the success or failure of your website as a whole. Added to this is the fact that now sees a sites speed as one of its many ranking factors. Using GZip to compress text, compressing images, combining CSS files and minifying JavaScript files are all going to help the speed of your site.

3. You can use various keyword tools to find relevant keywords that people search in your clients market area. Taking these keywords and using them in the title tags of your pages will make your website appear more relevant and increase its visibility in the search engines. This will also increase the relevance of your website to search engines.

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SEO: On-page Optimization 0

What you do on your web pages can have a positive or negative impact on your search results. However, as we’ll discuss later in this report, off-page optimization is even more powerful when it comes to increasing your search engine results.
Some of the most important on-page optimization techniques begin with choosing a key word to optimize your web page for. There are a number of free tools available on the Internet that can help you find a keyword that is popular but not overly competitive. Keywords that are highly competitive, meaning that many other sites are optimizing for the same keyword, are often very difficult to place well for on the major search engines.

Regardless of which tool you use, free or purchased, I recommend using the Keyword Selector Tool (inventory.overture.com) offered by Overture. This free search will provide you with a count of the number of times the keyword or keyword phrase is searched on each month. If the keyword or phrase gets few searches, it’s not worth optimizing for.

On the other hand, if your keyword phrase is highly searched, it may also be competitive – meaning that many websites are optimizing for that term. The ratio of searches to the number of websites containing a particular keyword or keyword phrase is called KEI. The challenge is to find a keyword phrase that is popular (a lot of people search for it) but isn’t all that competitive (i.e. not a whole lot of sites are competing for it). There are a ton of “keyword suggestion” tools available online for free. Just use and take your pick.

Once you’ve selected a keyword or keyword phrase, you’re ready to learn the 7 Secrets of . Each of these secrets will increase your search engine results. Used together, you’ll find yourself rising through the search engines more quickly than you thought possible.

Secret #1: Don’t optimize for a single keyword, optimize for a keyword phrase. When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and helps you towards ranking well for the single word you originally chose as your ideal keyword.

A keyword phrase is usually less competitive than a single word and gives search engines a variety of choices when displaying your site. One of the best secrets I’ve learned over the past few years is to use a ‘post’ to separate your keywords. You can find the post symbol, usually over the backslash key, located near your Enter button. Be sure to hold the shift key down and viola! Keep in mind that your keyword phrase(s), in addition to appearing on your web page should also appear in your page title (ex: Marketing Tips | Secrets).

Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of text on your web page. Proximity to the beginning and ending of your website are paramount. This tells the search engines that the keyword phrase is important to the content of your web site..

Additionally, place the keyword phrase through out your page – being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears as natural. If you stuff the page with keywords, you’ll potentially turn off browsers who would otherwise find your page valuable. Additionally, search engines can tell when your stuffing your pages with keyword, having a negative impact on your search engine results.

Some of the client’s I’ve worked with have struggled to find an appropriate place to include their keyword phrase. One technique you can use is to include your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it appears within the last 25 words of your page. An example would be, © 2007. MarketingScoop.com Marketing Experts.

Secret #3: In addition to where your keyword is placed, it’s also important how it appears. Place your keywords in an h1 tag towards the top of your webpage. An h1 tag, also known as a headline tag, is the code you use to display your headline in large type. Although this may seem awkward depending on your website layout, it is one of the most powerful secrets you can use to boost your search engine results. Additionally, you can change the display of your h1 tags using a cascading style sheet.

If possible add a number of sub-headings using an /h1
h2 and/or /h2 h3 tag. Smaller than an h1, but still significant, using your keyword phrase in these tags is also very valuable to search engines. They also help to organize your content in a meaningful way.

Secret #4: Be sure to place your keyword phrase in your meta tags (the HTML code that appears at the beginning of your webpage) – specifically your page title and description. Try to repeat your keyword phrase twice in your description tag. Your meta tags should look like this (this is only a sample):

[Keyword Phrase1] | [Keyword Phrase2]

The last tag, the Robots tag, lets the search engine know that it should be crawling your entire website. There are other things you can do to improve the search-ability of your website such as a sitemap and on-page linking, a bit too detailed for this report but worthy of doing further online research.

Now that we’ve covered the first four secrets, most of them having to do with on-page optimization, let’s focus on what you can do outside of you website to increase your search engine results. We call these techniques Off-Page Optimization.

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Website Creation Made Easy 0

Have you heard of SBI? SBI Site Build It!

Talk about a good tool for website creation! I have built many websites. Some good,some not so good. Mostly not so good. I don’t have the time to learn HTML like many others so when I found Site Build It I was elated!

Website creation can take up much of your time. Nobody wants to be stuck to the computer for hours upon hours. It takes time to create an attractive, well optimized website that brings in visitors, clicks and ultimately money in your pocket.

If you are like me, you probably have tried all kinds of services, software and the like to get an online business up and running. It can be very frustrating when you find out that all your work was for nothing. Ya, you built a nice looking website,but, where are all your visitors and page views? Where is all your money that you are trying so hard to make?

It takes a lot more than a pretty website to get the revenue coming in! You need a nice looking website that is totally optimized to have the best chances of succeeding in the online world.

Site Build It! Is the best choice if you are looking for in all in one service that produces results!

It has all the tools. you build a website block by block. Children are creating websites with SBI! You can put images, video and more on your site. All easy to integrate.

Site Build It analyzes each page you create to make sure that it is totally optimized for humans and the search engines. What does this mean? It means that you have the best chance of ranking high for and it is pleasing to the human who is viewing it.

You really cannot go wrong with SBI as they have an action guide and action videos to help you succeed. the action guide walks you through step-by-step to make sure that everything is done correctly.

The action guide is a 10 day plan and you can move at your own pace. If you can’t get whole day accomplished, finish it the next day. You can also move beyond and do more than one day if you choose. It is totally up to you, your time and your ambition.

Yes, you can create a website without SBI. Many have but many have also not succeeded in making everything work beneficially.

Ultimately, you want a website that is pleasing to the eye, fully optimized to rank well with the search engines and is monetized to it’s full extent.

If you check out SBI building a website at you can take a video tour to see how all this works.

If you would like to read in depth material on how all this works you can go to and find out just about anything you need to know about Site Build It!

What is really nice is that the folks at SBI give you a FREE trial to let you see how you like it before committing to anything.

It is worth taking a look at if you are tired of the same old business of working hard with no results.

Good Luck!

Gain vital knowledge in the sphere of e-books discount electronics – make sure to read the web page. The times have come when concise information is really at your fingertips, use this chance.

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Choosing The Right SEO Keywords 0

The first step is to brainstorm and make an inventory of, say, 25 of what you suppose may be key phrases and phrases an internet searcher would use to search out your page. Provide you with both single words and phrases. We’ll use some neat tools to slim these down and even discover some nuggets you won’t have thought of.

seo keywords

keywords

As a rule, optimizing for a single word is a lesson in frustration. As an illustration, are you able to imagine what number of pages on the internet would be competing for a single phrase like cars? Millions!

Nonetheless, using a single key phrase to seek for these hidden nuggets is, well, priceless!

Keyword Research Instruments

Next, you will want some instruments that will help you find those perfect key phrase phrases on your site. Although there are tons of commercial tools on the market, I am going to concentrate on some freely obtainable instruments that I have discovered of specific value.

These will enable you to learn the way well-liked your keyword phrases are (how many occasions they’re looked for in a given time period) and how much competitors you’ll have along with your phrase. And, because this text is targeted to the beginner website positioning, these free instruments provide you with an opportunity to kick the tires before you purchase the highest of the line model.

My favourite is the AdWords Keyword Tool. What? You say you aren’t working any AdWords pay per click campaigns! Why would you use this device?

The answer is that AdWords Keyword Tool is free for anyone to use. You do NOT need to be working any AdWords PPC campaigns and the software gives priceless keyword analysis data in a graphical, easy to grasp format, perfect for the newbie!

And, yes, this instrument is predicated on AdWords, so the search quantity displays PPC search and competition, but these estimates will apply to organic search as well.

Here is an ideal instance of how what you suppose you want to rank for may be in opposition to reality.

I reside in Palm Springs, California and have carried out internet design for actual estate agents in the past. We will need to have 10,000 real property agents within the desert and each and every considered one of them has a website online and every one among them want to rank #1 for the key phrase phrase palm springs real estate.

The trick here is to search out extra green in the Search Quantity bar and fewer green within the Competitors bar. On this example, you may see a hundred% competition for a average search quantity for the phrase palm springs real estate. This tells me that optimizing for that phrase is probably not worth the effort. It would be higher to try to goal other phrases with much less competition for the search volume.

As an illustration, the Palm Springs space has a big homosexual inhabitants and there is no competitors (no green bar) for palm springs gay actual property which has a average quantity of search volume. If this can be a neighborhood that you simply’d like to focus on, then this is the type of search phrase you wish to look for – search volume with little or no competition. Look around. You never know what focused keyword phrases you will discover.

See how one can suppose you already know what to target as far as key phrases and how simple it is to be way off?

Strive operating your single key phrase concepts via this instrument and you are prone to discover good key phrase phrases with little or no competitors so that you can goal as well. And, the AdWords Key phrase Device makes downloading the keyword lists you generate a snap for offline use.

Then, select the key phrase phrases that appear like they may be just right for you and run each of them through the tool once more to create a list of even more extremely targeted keywords.

One other free, non-graphical instrument you would possibly want to try is the Free Key phrase Suggestion Device from WordTracker. WordTracker additionally affords a very good paid version, but the free tool is sufficient to get you started.

Not like the Adwords Key phrase Software, this tool takes knowledge from DogPile and Metacrawler, so the outcomes are more natural in nature, but, as you will notice, considerably similar.

As you’ll be able to see, you get a listing of key phrase phrases and the quantity of searches for them up to now ninety days. This gives you an awesome place to start out wanting, but it surely doesn’t give you any thought of the competitors as the Adwords tool does. My suggestion is that you use each instruments, comparing the lists to see what you might need missed on one or the other.

Are you looking for more information on business website marketing. top ten marketing agencies has been in the business of affiliate marketing websites since. Getonline advertising promotion now!

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The Best Web Design Company Rip Off Rant Ever 0

I love this rant from SFX at MindMillion it really sums up the Cheap Web Design in Newbury ethos. posted in January 2009

“Here is something that really and truly MAKES MY BLOOD BOIL – the great rip off. That’s when a small company, and sometimes a large company too, is charged THOUSANDS, sometimes tens of thousands, by some web designer who produces something that looks vaguely impressive to someone who doesn’t know anything about web marketing, web presence and , hands it over, probably even charges some hideous site maintenance fee – and the company didn’t do a single thing for (), didn’t do one thing to actually get some TRAFFIC TO THE SITE!!

Silvia’s definition of a website:

A place on the web where one person or a company shows what they do, and WHERE VISITORS COME TO INTERACT WITH THAT PERSON OR COMPANY.
So what are the site designers that charge a small fortune and sometimes, a LARGE fortune for throwing about a few bits of flash and a load of white space with unreadably small fonts that are probably also flash and not text that the search engines could pick up NOT DOING?

The first, worst, and foremost SIN is that they are NOT THINKING THAT IS THEIR BUSINESS.

Well if it isn’t theirs, WHOSE is it, may I ask?!

If you are a car manufacturer, do you sell customers cars that don’t have an engine? Don’t even have a place to put an engine INTO if you were to buy it, tow it away and find someone else who specialises in engines to put one in so you can DRIVE your car?!

And if you do tow it to the engine manufacturer, they’ll take one look and say, “Well this is useless! I can’t put an engine in that! You need to throw that whole car away – sorry it cost you $75,000 … you have to start all over again … design in the engine from the start …”

ANY WEB DESIGNER WHO IGNORES IS A RIPOFF MERCHANT. PERIOD.

is NOT about pretty pictures.

It is about making sure you have something that looks good and that WORKS AS A WEBSITE – attracting visitors.

, for EVERYTHING in the site, every tiny teensy piece of text, every image, every tag and every title, every meta tag, image label, css command, every “white space”, every piece of flashy flash, ALL OF IT must be that engine that drives the visitors to the website, starting with the search engines, of course.

If it is not, you are totally wasting your time and your money!

But is only a part of the game, web designers also fail to think about where the traffic for this site is going to come from.

THERE MUST BE A STRATEGY FOR BRINGING TRAFFIC TO THE SITE that is a part of the design process itself – from the domain name onwards.
Now I’m not saying that there aren’t good web designers out there who properly consult with their clients and produce a website that delivers a REAL WORKING WEBSITE (and in brackets INCLUDES VISITORS!) because there are, but too many companies and individuals are horribly ripped off every single day by those web designers who only know about design, and nothing about actual realities of a working website (which has visitors!).

And that brings me to the last of the three things that bad web designers do not do.

This is to consider the value of the site to the visitors and what to put on it to ensure repeat traffic and visitor satisfaction, visitors have so much choice these days, they will simply leave, if ever they came in the first place.

So if you’re thinking of looking for web design in Newbury, for the love of God, PLEASE make sure that your web designer or company IS CLUED UP to that whole deal about having a plan as to how to get visitors and have them be satisfied enough to want to do business with you!!!!

Ask them the hard questions: “Where will the visitors come from? How does this site serve the visitors? How is this reflected IN EVERY ASPECT OF THE SITE’S DESIGN?”

If the designer or sales man looks at you as though you’d come from another planet, LEAVE.

If the designer or sales man tries to tell you that you’re wrong and that it isn’t THEIR JOB to deal with that whole /visitor acquisiton/satisfaction can of worms in many fine sounding and likely technically confusing words, LEAVE.

Do NOT hand over a single penny to anyone, and never mind thousands of pounds of your hard earned cash, until and unless you are convinced that these people know what they’re doing, and THEY CAN SHOW YOU SITES WHICH ARE PERFORMING as a website should – one that has VISITORS, that turn into actual CUSTOMERS.”

People who are surfing for info about internet marketing, go to the site that is quoted in this line.

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When Website Design Goes Amiss – Five Common Blunders That Influence Conversion And Bounce Rates. 0

High bounce rates can be a considerable problem, especially if you are paying for traffic through pay per click marketing such as adwords. As a provider of SEO Services I have quite a bit of experience in isolating and amending the causes of high bounce rates and have created the below check list of the most common errors to help others who may be experiencing similar problems. Ofcourse if the list below does not help you to correct the issue it may be worth experimenting with googles brilliant website optimizer tool to see if you can identify which aspect of your page is putting potential customers off, or another helpful approach is to ask a few of your friends for their opinions, sometimes all that is needed is a fresh pair of eyes.

1. Poor font selection and badly formatted text.
If your web pages content is just a dense chunk of text which has very little in the way of grammatical correctness and does not use paragraph to break the text into “bite sized” chunks, then this is almost definitely the cause of your problems. The way you present your content is very important, try breaking it into paragraphs which deal with different aspects, and add relevant illustrations or graphs wherever possible that back up what you are saying. The page should be easy to read and correct formatting will make finding the information a visitor is looking for a lot easier, this can be further improved upon by using bold text titles over relevant passages of interest. Font choice is also critical, if your choice of font is not web safe (check online for a list of web safe fonts) then the chances are that most of your visitors do not have that font installed and therefore cannot view your content, additionally try to go with fonts that are crisp and legible, I personally like tahoma and arial for these purposes.

2. Cross Browser Compatibility.
If your website was not checked across the most common browsers then perhaps it is not displaying properly, and even if these checks were carried out, if your code does not validate to W3C standards and a new version of internet explorer or firefox has since been released, then this could still be the origin of your problems, often poor coding that is ok in one browser version can turn into a serious flaw on a newer release of the same browser. Check your website on browsershot.org to verify that this is not a problem.

3. Colour Selection.
It is a little known fact that the colour theme of your website can actually effect the bounce and conversion rates of a web page, moreover that certain colours convey different messages to the human mind, and that these messages fluctuate from region to region across the globe. For example, whilst red is associated with danger in the UK, the Chinese view red as a colour that symbolizes luck and integrity.

4. Dead Links And Broken Navigation.
Check all the links in your websites main navigation and add to cart buttons are operational, If you have made recent changes, this could be the cause of the problem. Even if you use a content management system that automatically updates the sites main nav when you alter a pages url, there may perhaps still be a problem with hard coded links or sidebar items which are often added to a website as a separate php file.

5. Call To Action.
A strong call to action can work miracles for improving traffic to sales ratios and reducing bounce rates at the same time. A good example of a call to action would be a limited time offer such as “buy now to receive free shipping” or “buy now and receive 10% off, this month only”, remember to make your call to action eye catching and give it pride of place so its one of the first things a visitor sees, Its not going to do much good if you put it at the base of the page and visitors are leaving before they even scroll down.

If you still cannot find the source of your high bounce rate after reading this article and have exhausted every option that springs to mind, then maybe approaching a good SEO Services company would be the best solution, they should be able to find the cause of your troubles and rectify the issue for a very sensible sum.

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