Search Engine Optimization And SMM For Your Online Success

Posted by admin on January 16, 2018 0

and Social Media Marketing are the two key aspects of your online success. consultants expanded their services to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies such as IronMonk were born, focusing entirely upon optimization and advertising through search engines. IronMonk, an agency located in Montreal (Quebec) is a top Search Engine Marketing Firm specialized in and SMM for the US and Canada. The phrase “Search Engine Marketing” was suggested by Danny Sullivan in 2001 to entrap the spectrum of activities involved in performing , managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses and individuals.

The word “” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of their customers, and by employees who perform services in-house. Search engine optimizers may offer as a stand-alone service or as a part of a broader marketing campaign. Because effective may require changes to the HTML source code of a site, tactics may be incorporated into web site development and design.

Social media Marketing is related to search engine marketing (also called SEM), but is different in several ways, mainly the focus on getting traffic from sources other than search engines, though high search ranking is also a benefit of successful SMO. Social Media Marketing Services are provided nowadays by many consultants in the United States and Canada. SMO is in many ways connected to viral marketing where word of mouth is created not through friends but through the use of networking in social bookmarking, video and photo sharing websites. Similarly the engagement with blogs reaches the same result by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media Marketing is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for societies or individuals who care about their online presence. Having a strong presence on major platforms such as Facebook, Twitter and Youtube is no longer an option today for businesses who really want to win the online battle.

Social Media Optimization, is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). and SMM are growing so quickly that more companies are requesting the help of foreign companies to help them in their online efforts.

Gain practical advice in the sphere of one way links – read the page. The times have come when proper info is really within your reach, use this possibility.

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Pre Web Design To Do List 0

These days everybody is talking about secrets that will get your website to the top in 3 easy steps! Or in one week! And all you need to do is to slightly modify your web design. Guess what? That won’t happen, not the way they tell you. Its not that easy, you can’t just take a pill and have it done already.

Basically, there are no secrets. The steps are outlined in ’s Webmaster guidelines. You can read and follow them just as easily as anyone but it requires some work. However, before you jump the gun and get over to that site and its content, there are a few things you could do that would go a long way in your quest for .

1. Domain Name
If you’re embarking on a new web design and have the opportunity to select a domain name, select a name that includes your key word. This provides you a valuable relevancy to the services you are providing on your website. For example if your website is about selling herbal tea and your key word is herbal tea, you want to select a domain name that would include that key word such as or or any number of variations of those. By including your key word in the domain name you are imparting important relevancy and search engines take note.

2. Selecting a Web Host
There are some free hosting companies but I don’t recommend using them for various reasons among which is ad ware and the fact your customers won’t reach your home page readily or the bandwidth is too narrow or shared with nother domains or goes down often which means your customers won’t be able to reach you easily. You want to select a web host that meets its promises to keep your site running 24 hours a day 7 days a week. That offers great support with a bandwidth that is not limited for your business use. You only have a few seconds to hold on to that visitor that reached your site; they won’t wait till your site comes back up again or if it takes a long time for your home page to load. Most people want it to happen right now don’t you know?!

3. Search Engine Friendly website design
Its obvious you want your home page to be impressive and an attention getter. That’s all well and good but it must also be friendly to the search engines if you want to index higher on the search pages. Search engine spiders are text driven creatures so you must pay attention to your text. Make your home page rich in key words, your key words. Use them early on the page to obtain more prominence or importance. However, you have to be careful here not to over do it because too many key words bunched up together especially on a short page could be conceived as spam. That would hurt you more than it does good. The rule of thumb here is about 8% max. That means 8 words or less out of 100 should be a key word.

4. Selecting key words
There is nothing special about key words. That is to say, they’re not some specially created words you use. Basically they are the search terms people use to find the information they’re looking for and so search engines use those to find your site so they can display it to the searcher. For example, for my business, which is designing websites, a good key word would be “Web Design Company”. So your key words maybe different than mine or someone else but they have the same property. They are the words you think people are going to use to search for your goods or services. So how do you find them? Well, there are programs out there that can help with that. Word Tracker is one of them. has one called keyword Tool and there are also some free programs such as Free Web Submission. The way this works is you put in one main key word pertaining to your business or services and the program will find the most popular key words that is related to that. Those are the terms people use for their search so you want to use them too. When you run the program you can see the key words from the most popular to the least. Now you can pick the ones you want and go to work.

OK now you can run over to ’s Webmaster guidelines and read all about what is looking for. Use it as a good guide and try to follow it as best as you can because the same things or similar are used by the other search engines.

Find out important knowledge about internet marketing – please make sure to go through the web site. The times have come when proper info is truly only one click away, use this chance.

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WordPress – Creating custom RSS feeds 0

If you need a user-defined RSS feed, like for example, a feed indexing only somes categories +
tags, or if you redirected all WordPress RSS feeds to Feedburner but
still want to be able to get a category feed, the solution is to use a
page template.

Simply paste the following code in a new file, save it under the name custom-feed.php and upload it on your theme directory.

Once done, simply write a new page in WordPress Dashboard (Don’t type any text it in), and select custom-feed.php as a page template.

Template Name: Custom Feed

$numposts = 5;

function yoast_rss_date( $timestamp = null ) {
 $timestamp = ($timestamp==null) ? time() : $timestamp;
 echo date(DATE_RSS, $timestamp);

function yoast_rss_text_limit($string, $length, $replacer = '...') {
 $string = strip_tags($string);
 if(strlen($string) > $length)
 return (preg_match('/^(.*)\W.*$/', substr($string, 0, $length+1), $matches) ? $matches[1] : substr($string, 0, $length)) . $replacer;
 return $string;

$posts = query_posts('showposts='.$numposts);

$lastpost = $numposts - 1;

header("Content-Type: application/rss+xml; charset=UTF-8");
echo '<?xml version="1.0"?>';
<rss version="2.0">
 <title>Yoast E-mail Update</title>
 <description>The latest blog posts from</description>
 <pubDate><?php yoast_rss_date( strtotime($ps[$lastpost]->post_date_gmt) ); ?></pubDate>
 <lastBuildDate><?php yoast_rss_date( strtotime($ps[$lastpost]->post_date_gmt) ); ?></lastBuildDate>
<?php foreach ($posts as $post) { ?>
 <title><?php echo get_the_title($post->ID); ?></title>
 <link><?php echo get_permalink($post->ID); ?></link>
 <description><?php echo '<![CDATA['.yoast_rss_text_limit($post->post_content, 500).'<br/><br/>Keep on reading: <a href="'.get_permalink($post->ID).'">'.get_the_title($post->ID).'</a>'.']]>';  ?></description>
 <pubDate><?php yoast_rss_date( strtotime($post->post_date_gmt) ); ?></pubDate>
 <guid><?php echo get_permalink($post->ID); ?></guid>
<?php } ?>

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10 Tips To Improve Your Online Marketing 0

It is easy to take a seat back and suppose that once your site is designed your work is finished, but it surely’s far from the reality! The following are some missed or otherwise ignored confirmed and tested strategies for making sure you get the search engine ranking it’s essential to make a profit!

1. Flash movies are impressive, versatile, excessive tech and utterly utterly useless relating to on-line marketing. Serps can’t see that costly flash movie that introduces your website, or any of the content it contains. Do your self a favor and save a ton of money – ditch that Flash!

2. Your pages ought to load shortly and cleanly. In case your pages take greater than 5 seconds to load research has shown you are dropping 10 to twenty % of your internet surfers. Pages that take greater than 10 seconds to load can cut your corporation by 50%! 20 seconds or extra? Maybe it’s best to start eager about standing on the street corner with a bullhorn and a hen costume, cause that can most likely get you better results.

3. Every web site has errors now and then. Make one of the best of a foul state of affairs by ensuring you could have custom error pages for 404 and 500 errors. Not only does it look skilled it could actually additionally assist you redirect a confused or angry buyer back to a functioning (ergo – cash-making) web page elsewhere in your site. Check your server logs (you do know tips on how to do THAT, proper?) each week to see if there are any consistent errors and handle them immediately.

4. Be sure you preserve you sitemap as much as date. Consider your sitemap as the map utilized by search engines like to seek out stuff on your website (Duh – See? This technical stuff isn’t that sophisticated after all….)

5. Be sure that all the copy on your site is professionally written, or not less than sounds professionally written. Undecided what professional copy-writing ought to sound like? Get a trusted buddy (or 10) to learn your text before you put it up on your site. That is particularly important for product descriptions! Sure a picture of your product could also be value a thousand phrases but none of those words are sale-making phrases like ‘Quality Assured’, ‘Free Delivery’ or ‘At the moment on Sale’.

Perform some research and discover the top keywords on the internet in your product. Use that listing to go looking and discover the highest rating sites using these keywords (AKA – The Competition). As soon as you have received the competitors in your crosshairs, do a ‘hyperlink’ search on and Yahoo to seek out out who hyperlinks to your competition. As soon as you’ve bought that list, you need to use it as a roadmap to go looking rank improvement. If you can get hyperlinks from those exact same websites you may quickly start shifting up in search listings in opposition to your competition.

Make sure each of your pages has its own distinctive and nicely written Meta and Title tags. Don’t duplicate a random laundry record of key phrases on every single page. Not only is it lazy, it may be extremely counter-productive. Engines like rapidly study to acknowledge and ignore inaccurate and repetitive blocks of spammy Meta text. However if you take the time to write distinctive tags for each web page with the proper and applicable keywords included in complete and nicely-written sentences you’ll be proud of the results that will be generated.

Find blogs that are related to your product and touch upon as many articles as you might be comfy with giving your professional opinion. Do not comment simply to comment, fairly deal with making an actual contribution to the conversation. In case you are not sure which blogs are the very best so that you can participate with perhaps it’s time to consult an search engine marketing firm to obtain a listing of those blogs that may finest assist your enhance your rankings.

Ask, cajole and beg your customers to jot down reviews of your services and products on relevant overview sites. Search for local and nationwide enterprise itemizing providers, you will not be that acquainted with them however should you look you are sure to find a internet listing that makes a speciality of buyer reviews of just about any trade, together with yours.

Do not forget to affix up with social networking sites like MySpace and Facebook. Don’t over do it by plastering the pages with key phrases and onerous-promote phraseology – preserve it social. All you are actually looking for is to offer your customers an avenue for maintaining knowledgeable and in contact with you, to not point out the link value bump you’re going to get virtually immediately.

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Black Hat, White Hat And Gray Hat SEO 0

Search Engine Optimizers () can wear many different “hats”. The color of the single hat is determined by the philosophy and the methods, that is used to optimize websites. We usually speak of:

Black Hat
White Hat
Gray Hat

As an affiliate it is important to understand the difference and the risks between the single Hats.

Black Hat

Black Hat is also known as spamming, and is when someone creates websites that have little or no value, that are intended to trick the search engines into offering irrelevant or low-quality search results.

Black Hat will heavily leverage technology and automation in order to create tons of poor quality sites, and gain inbound links from other websites (link spam). Once the visitor has arrived to the website, the owner of the website will often use some kind of cloaking or redirect to show the visitor a sales page of the products, that is the really goal of the Black Hat technique.

Black Hat are all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.

I do not condone Black Hat for affiliates, because it is very risky business, and it can especially damaging, when it is used on a website, that you have invested heavily resources in.

White Hat

White Hat focus on building quality content first and second. White Hat may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.

White Hat understand that good search engine rankings takes time and don’t try to rush results. White Hat are able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy CONTENT IS KING.

When you use White Hat tactics you run absolutely no risk of being banned by the search engines and visitors who come to your website will also be more likely to convert.

Gray Hat

A lot of fall into the Gray Hat category, and there are many shades of gray. Some Gray Hat tend to use more questionable tactics and take greater risks. Gray Hat is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.

What hat should you wear ?

The hat that you decide to wear should be determined by your goals and objectives. I would never recommend anybody to use any black hat strategies, because these strategies are short-lived and will almost always get you banned in the search engines.

Everybody should strive to be a white hat and focus on writing quality content. However it may make sense for you in some instances to use Gray Hat tactics to gain a competitive advantage. But when using Gray Hat tactics it is very important, that you measure the risk and reward of each strategy, and determine for yourself, if some of these Gray Hat strategies makes sense for your websites.

But it is important that you never take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more safe and long term strategy for these websites.

with the help of SEO report you can get easily knowledge about your site’s position and ranking, SEO report also helps you to increase your site’s popularity,

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SEO: On-page Optimization 0

What you do on your web pages can have a positive or negative impact on your search results. However, as we’ll discuss later in this report, off-page optimization is even more powerful when it comes to increasing your search engine results.
Some of the most important on-page optimization techniques begin with choosing a key word to optimize your web page for. There are a number of free tools available on the Internet that can help you find a keyword that is popular but not overly competitive. Keywords that are highly competitive, meaning that many other sites are optimizing for the same keyword, are often very difficult to place well for on the major search engines.

Regardless of which tool you use, free or purchased, I recommend using the Keyword Selector Tool ( offered by Overture. This free search will provide you with a count of the number of times the keyword or keyword phrase is searched on each month. If the keyword or phrase gets few searches, it’s not worth optimizing for.

On the other hand, if your keyword phrase is highly searched, it may also be competitive – meaning that many websites are optimizing for that term. The ratio of searches to the number of websites containing a particular keyword or keyword phrase is called KEI. The challenge is to find a keyword phrase that is popular (a lot of people search for it) but isn’t all that competitive (i.e. not a whole lot of sites are competing for it). There are a ton of “keyword suggestion” tools available online for free. Just use and take your pick.

Once you’ve selected a keyword or keyword phrase, you’re ready to learn the 7 Secrets of . Each of these secrets will increase your search engine results. Used together, you’ll find yourself rising through the search engines more quickly than you thought possible.

Secret #1: Don’t optimize for a single keyword, optimize for a keyword phrase. When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and helps you towards ranking well for the single word you originally chose as your ideal keyword.

A keyword phrase is usually less competitive than a single word and gives search engines a variety of choices when displaying your site. One of the best secrets I’ve learned over the past few years is to use a ‘post’ to separate your keywords. You can find the post symbol, usually over the backslash key, located near your Enter button. Be sure to hold the shift key down and viola! Keep in mind that your keyword phrase(s), in addition to appearing on your web page should also appear in your page title (ex: Marketing Tips | Internet Marketing Secrets).

Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of text on your web page. Proximity to the beginning and ending of your website are paramount. This tells the search engines that the keyword phrase is important to the content of your web site..

Additionally, place the keyword phrase through out your page – being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears as natural. If you stuff the page with keywords, you’ll potentially turn off browsers who would otherwise find your page valuable. Additionally, search engines can tell when your stuffing your pages with keyword, having a negative impact on your search engine results.

Some of the client’s I’ve worked with have struggled to find an appropriate place to include their keyword phrase. One technique you can use is to include your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it appears within the last 25 words of your page. An example would be, © 2007. Marketing Experts.

Secret #3: In addition to where your keyword is placed, it’s also important how it appears. Place your keywords in an h1 tag towards the top of your webpage. An h1 tag, also known as a headline tag, is the code you use to display your headline in large type. Although this may seem awkward depending on your website layout, it is one of the most powerful secrets you can use to boost your search engine results. Additionally, you can change the display of your h1 tags using a cascading style sheet.

If possible add a number of sub-headings using an /h1
h2 and/or /h2 h3 tag. Smaller than an h1, but still significant, using your keyword phrase in these tags is also very valuable to search engines. They also help to organize your content in a meaningful way.

Secret #4: Be sure to place your keyword phrase in your meta tags (the HTML code that appears at the beginning of your webpage) – specifically your page title and description. Try to repeat your keyword phrase twice in your description tag. Your meta tags should look like this (this is only a sample):

[Keyword Phrase1] | [Keyword Phrase2]

The last tag, the Robots tag, lets the search engine know that it should be crawling your entire website. There are other things you can do to improve the search-ability of your website such as a sitemap and on-page linking, a bit too detailed for this report but worthy of doing further online research.

Now that we’ve covered the first four secrets, most of them having to do with on-page optimization, let’s focus on what you can do outside of you website to increase your search engine results. We call these techniques Off-Page Optimization.

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How To Get Free Natural Back Links 0

Untitled DocumentOne of the most important factors in any sites success on SERPs is the quality and amount of back links or inbound links to a site. Link building takes lot of time, laborious work and hence is terribly time consuming activity. However the results are equally rewarding.

There’s one manner though through which a web site will quickly get in to prime of search results while not a lot of hard work. The solution is easy: paid text links. This means shopping for links on other websites. Yeah, yeah, it’s strictly prohibited by . But many firms and websites do follow these procedures and have achieved success. I will reel off range of internet sites go from zero to hero during a quick time relinquishing their competitors.

But the question is “Is it value?” Paid links campaign can be an expensive proposition and need deep pocket. Of course, a lot of the competitiveness of a keyword, additional the budget needs to be. Paid links do deliver leads to short term however when it involves future, its results will be debated. It’s terribly a lot of potential that paid links will conjointly hurt the web site and all rankings may fully vanish in to skinny air. And with rankings, lots of money also.

Any website that wants to ascertain good presence on web in addition to achieve brand recognition wants a well balanced broad ranged link building campaign which includes a wide selection of activities which builds back links organically and safely. Though this approach may be slow and requires patience, the subsequent result indicate a longer duration and establishes brand awareness.

Following are these prime tasks that may get you natural back links:

Articles: Creating Articles and submitting them to article directories is the best approach to ascertain your web site and acquire natural, themed inbound links. A number of the better known article directories are ezinearticles, articlebase etc. These directories have great respectability because of high standards of articles and tight editorial standards. They enjoy very sensible traffic and therefore, provide wonderful exposure to businesses.

Press Releases: If you wish to get the word out as quickly as potential then Press releases are the best bet. Quick, quick and economical! They furnish instant visibility and are great for spreading your company message across the web.

Blogs: You may have heard this ad nauseam that search engines love Blogs and the truth is that they do. in explicit like blogs which are consistently and frequently updated with posts. Blogs are frequently mentioned by other bloggers and websites thus they generate free, all-natural back links. Therefore ignore blogs at your own peril.

Social Media Market: With additional and more folks warming up to social networking sites like linkedin, facebook, activerain etc. social media is getting additional attention from search engines also. Prepare profile and content that is participating, relevant or useful enough for others to link to. This task might soon be one among the most important drivers of traffic also.

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Keywords And Bum Marketing: Siphon Into The Traffic Of Article Directory Sites 0

If you ever are to write any old article and submit the article to directories, you’ll likely wind up discovering that it is not the stunning achievement that you just hoped it would be. The truth is, the crucial trouble you’ll get is that it seems to get few, if any, readers.

Sure, you could potentially have truly authored a work of art that may be worthwhile of appearing published in a lot more than just an article directory, and also sure, it might be the best educational along with beneficial article on the topic ever before.

If it is not obtaining any readers, therefore it can all merely get wasted.

Importantly, the purpose numerous articles encounter this issue is the simple fact that they’re not key phrase-optimized. If you have experienced search engine optimization before, you will most likely acknowledge something regarding this, however key phrases are basically just phrases that people use to search for topics online.

Optimizing your article for search phrases indicates that you have selected specific keywords and phrases that have suitable popularity and low competition, then inserted them all over your article. By means of doing so, every time those search phrases are searched for, your article will appear.

And therefore, you’re going to be able to help visitors discover your article!

Applying keyword research tools, including ’s Keyword Tool and Wordtracker, you will can get information about the popularity of any search terms associated with your topic. Also, when you travel to a search engine and search for those keywords, you should be able to get an idea on the competition which it has.

Armed with these details, you’ll be able to come to a decision what key terms it is easiest to focus on, and embed them inside your article. Keep in mind though that using 1 to 3 search phrases for every 100 text is typically far more than enough. Any more than that and also you could uncover yourself being punished by searchengines like yahoo.

Additionally, although keywords are crucial, at the end of the day your article is going to be seen by real people, and so you don’t need to target the key phrases so very much that the high quality of the article itself is disturbed. Attempt to uncover a balance among the two, and you will find that you’re able to casually insert search terms in any style that looks ‘natural’.

Very last, although definitely not least, ensure that your first 4 words or so of your article, i.e. your headline, consists of key terms. Nearly all search engines take this being a style of ‘relevancy’ and give you bonus credit for it, which is absolutely going to create a difference in relation to conquering your competitors!

See, almost nothing too difficult correct? Keywords and phrases really can be something hassle-free, however making use of them could cause all the difference in how good your article really does.

Could you aim for the perfect key phrases, and also use them as we clearly prescribed, you’ll get that you’re in a position to end up with plenty and many viewers to your article, then following that, do with them as you please.

Fetch useful info about the topic of online car insurance quotes – read the web site. The time has come when concise info is truly only one click away, use this possibility.

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Learn More About SEO And Google Dominating Services 0

Each owner of on – line business I informed with the importance of approaches for success in it. As the rule, persons that do not deal with the internet business do not know details related to dominating process. Therefore, you have to be accounted with the list of interesting information that might be helpful for every business owner in the world web system.

As the mater of fact, you have to be accounted with the list of interesting details that make appear. Moreover, we consider that it would be interesting for you to be acquainted yourself with the event what is. Therefore, read this article attentively and you would know as more as it is possible about profit linking and its value for internet site. So, let imagine that you own internet site that represent your business in the world web. It goes without doubt that popularity and attendance of this site directly affects your profit as well.

Therefore, you must do your best to attract attention of visitors. However, we consider that there is no need to remind you that internet is the world system that obtains billions of similar sites as you have. Therefore, it is greatly significant to bother about event that would make your site as more popular as it is possible. So, with the definite aim where created different search engine systems that allow visitors to find information they are looking for easier.

In addition, you have to understand that each search engine has its own optimizers that take care about sites that definite search engine includes. As the matter of fact, we should give determination of optimizer and their main duties. Optimizers are particularly trained persons that do their best to increase ranks of sites in the search engine system. For instance, you own site that include content related to financial questions. So, the person that is looking for particular financial information in search engine would type in research window keywords that would join the searcher with the sites obtaining this information.

Admittedly, main duties of optimizers work are to build such linking relations of the definite site with search engines. However, you should be informed with the event that there are great list of varieties of approaches that optimizer are dealing with it. So, we hope that the definite way to make money in the world web system, would be greatly significant for you in your future profit. So, take care about professional approach of optimizers for your future business in the world web system. If you want to find more information related to the linking profit or dominating in the internet services follow our articles, we present at this site.

It has become a common thing now that and making money online go hand in hand. Interested in , then you might need to look through how to get higher your ranking and position. Visit this buy dominating google site to get known about and to receive a small surprise – Dominating Google coupon.

And a final piece of advice – today the online technologies give you a really unique chance to choose what you require for the best price on the market. Funny, but most of the people don’t use this chance. In real practice it means that you should use all the tools of today to get the information that you need.

Search and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.

P.S. And also we would advise you to sign up for the RSS on this blog since we will do everything possible to keep updating this blog with new Dominating Google reviews and publications about other respective issues.

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The Best Web Design Company Rip Off Rant Ever 0

I love this rant from SFX at MindMillion it really sums up the Cheap Web Design in Newbury ethos. posted in January 2009

“Here is something that really and truly MAKES MY BLOOD BOIL – the great web design rip off. That’s when a small company, and sometimes a large company too, is charged THOUSANDS, sometimes tens of thousands, by some web designer who produces something that looks vaguely impressive to someone who doesn’t know anything about web marketing, web presence and web design, hands it over, probably even charges some hideous site maintenance fee – and the web design company didn’t do a single thing for (search engine optimisation), didn’t do one thing to actually get some TRAFFIC TO THE SITE!!

Silvia’s definition of a website:

A place on the web where one person or a company shows what they do, and WHERE VISITORS COME TO INTERACT WITH THAT PERSON OR COMPANY.
So what are the site designers that charge a small fortune and sometimes, a LARGE fortune for throwing about a few bits of flash and a load of white space with unreadably small fonts that are probably also flash and not text that the search engines could pick up NOT DOING?

The first, worst, and foremost SIN is that they are NOT THINKING THAT IS THEIR BUSINESS.

Well if it isn’t theirs, WHOSE is it, may I ask?!

If you are a car manufacturer, do you sell customers cars that don’t have an engine? Don’t even have a place to put an engine INTO if you were to buy it, tow it away and find someone else who specialises in engines to put one in so you can DRIVE your car?!

And if you do tow it to the engine manufacturer, they’ll take one look and say, “Well this is useless! I can’t put an engine in that! You need to throw that whole car away – sorry it cost you $75,000 … you have to start all over again … design in the engine from the start …”


Web design is NOT about pretty pictures.

It is about making sure you have something that looks good and that WORKS AS A WEBSITE – attracting visitors.

Search engine optimisation, for EVERYTHING in the site, every tiny teensy piece of text, every image, every tag and every title, every meta tag, image label, css command, every “white space”, every piece of flashy flash, ALL OF IT must be that engine that drives the visitors to the website, starting with the search engines, of course.

If it is not, you are totally wasting your time and your money!

But is only a part of the game, web designers also fail to think about where the traffic for this site is going to come from.

THERE MUST BE A STRATEGY FOR BRINGING TRAFFIC TO THE SITE that is a part of the design process itself – from the domain name onwards.
Now I’m not saying that there aren’t good web designers out there who properly consult with their clients and produce a website that delivers a REAL WORKING WEBSITE (and in brackets INCLUDES VISITORS!) because there are, but too many companies and individuals are horribly ripped off every single day by those web designers who only know about design, and nothing about actual realities of a working website (which has visitors!).

And that brings me to the last of the three things that bad web designers do not do.

This is to consider the value of the site to the visitors and what to put on it to ensure repeat traffic and visitor satisfaction, visitors have so much choice these days, they will simply leave, if ever they came in the first place.

So if you’re thinking of looking for web design in Newbury, for the love of God, PLEASE make sure that your web designer or web design company IS CLUED UP to that whole deal about having a plan as to how to get visitors and have them be satisfied enough to want to do business with you!!!!

Ask them the hard questions: “Where will the visitors come from? How does this site serve the visitors? How is this reflected IN EVERY ASPECT OF THE SITE’S DESIGN?”

If the designer or sales man looks at you as though you’d come from another planet, LEAVE.

If the designer or sales man tries to tell you that you’re wrong and that it isn’t THEIR JOB to deal with that whole /visitor acquisiton/satisfaction can of worms in many fine sounding and likely technically confusing words, LEAVE.

Do NOT hand over a single penny to anyone, and never mind thousands of pounds of your hard earned cash, until and unless you are convinced that these people know what they’re doing, and THEY CAN SHOW YOU SITES WHICH ARE PERFORMING as a website should – one that has VISITORS, that turn into actual CUSTOMERS.”

People who are surfing for info about internet marketing, go to the site that is quoted in this line.

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